Well, here we are in August already, yet it feels like it was mid-June only yesterday! This is the way summer tends to go it seems: it starts out slowly and lazily, and we feel we have such a long hot season ahead of us, and then bingo, we are in August! There's so much more to do in summer, we get to live outside for a change, and we have had both the Euro 2012 and the London Olympics as welcome distractions this year, so the time just flew by.
Thinking back on where the time went, we rewound the tape of the last six months or so, and smiled at the realization that this whole adventure known as Evergreen Umbrella (EU) has been an intensely productive one. Even by early February of this year, EU did not formally exist and we had no website. We began via several animated discussions over what we would be called, and thus came up with a name that truly represented who we were. This was solidified by designing our very own branding logo which would become associated with all things EU, and would be our online signature. Then the whirlwind blew into town, and almost overnight (it seemed) we had our first online presence via our website, followed by our EU on Facebook page, Cristina then appeared on Twitter, which was then further accompanied by the launch of our own blog, authored by the one and only Kevin Mc!
All of these media have garnered considerable interest not only locally but also globally: our Facebook fans exceeded the 10,000 mark a while back, and those fans reside in some 20 countries around the world; the blog is currently being read in 15 countries on a regular basis, with a few others such as newcomers Latvia and Croatia popping up on an occasional basis; Cristina is currently being followed by around 6,000 Twitter users from all over the place. We are very grateful for such interest, it's much appreciated, and we hope to keep on growing the EU brand over time as word of EU spreads farther afield.
On top of all of this, one mustn't forget the raison d'etre of EU: books! As busy as Kevin Mc was in playing a major role in set-up of all of our media and online presences, it is evident that he never lost his focus, even for a second. His first novel, A QUIET RESIGNATION, was released in Spring of 2012 and after the expected slow start, with its subsequent release on Kindle, it has been building nicely and we expect it to really take off before year's end.
Somewhat ahead of schedule, Kevin Mc announced to us in mid-May that he was going to submit his second book, entitled THE MOLECULES by July, 2012. As much as we had trouble believing that we would see it, we should never have doubted him because he is a stickler for (his own) deadlines! Sure enough, it is now history, and indeed THE MOLECULES is now available on our website and will be out on Kindle shortly. We are proud of both of these books, especially as they are each so diverse from the other: two very unique, original stories of entirely different natures, but with the unmistakable voice of Kevin Mc tying them together.
Somewhat ahead of schedule, Kevin Mc announced to us in mid-May that he was going to submit his second book, entitled THE MOLECULES by July, 2012. As much as we had trouble believing that we would see it, we should never have doubted him because he is a stickler for (his own) deadlines! Sure enough, it is now history, and indeed THE MOLECULES is now available on our website and will be out on Kindle shortly. We are proud of both of these books, especially as they are each so diverse from the other: two very unique, original stories of entirely different natures, but with the unmistakable voice of Kevin Mc tying them together.
All in all, February through July, 2012 has been a time of tremendous creativity and productivity, intertwined with typically unwavering commitment to quality content/output, for both Kevin Mc and EU. It has been a spectacular ride so far, and we can only imagine what's coming next, but the one thing we do want to see is a growing appreciation of the talents of our Kevin Mc! He's our very own best-kept secret, today, but we want to let the secret out, and share it with the world. As much as part of us could happily hold onto it/him, it's the right thing to do!
So here we are in early August, with all of the above under our belts. Maybe we can afford to take a little breather to enjoy our accomplishments, and make the very most of every single day that August has to offer?! Perhaps even dozing off on a sunny afternoon before heading out to relax on a terrace for drinks and dinner in the evening?! This all sounds well and good, but our biggest problem is going to be the usual one: how to get Kevin Mc to slow down even for a few minutes and take some time off! ;) - EU
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