So, yeah, it's that time of year again - awards season - where those already blessed with too much money but never enough celebrity show up to get rewarded for all their hard work, on camera, among their peers, and watched by millions of ordinary people. That would be you and me, people! To be honest, I am over it, but Downton Abbey was a few minutes late starting so I got to catch the big ticket opener, and it was more than enough to have me screaming for PBS.
It was somehow inevitable that BeyJay would be asked to open the Grammys last Sunday, and it seems that no one was disappointed. Well, they are considered musical royalty today; a million miles away and many hundreds of millions of dollars on from whence they came. They are treated like the King and Queen of pop (Jay-Z is a pop star now?!) in 2014, if not actually the younger, hipper, richer and perhaps even more influential mirror image of that other power couple, Barack and Michele.
But the similarities do end there, quite clearly, as demonstrated by someone's rear end being stuck up in the air and into the camera during her opening number, and, call me old-fashioned, but I found the entire scene to be totally lowest-common-denominator fodder for the salivating common-or-garden misogynist. Why would someone with the bank vault of raw power talent that our Beyonce has at her disposal choose to have the nation stare at her gyrating booty in black lingerie, instead of looking at her face and listening to what's being sung?
Which brings me to another point - the total hypocrisy of the media in their feverish adoration of some, and vicious savaging of others. Here's my question - how come everyone was appalled and totally shocked by a young single white woman twerking in white lingerie in front of millions, yet were almost universal in praise of a black woman, wife, and mother doing more or less the same in black lingerie? It seems that BeyJay have become such a powerful duo that lashings of praise is the only media response, if you wanna keep your job. Don't diss 'em, cos what Jay and his posse gonna do ain't nothin' compared to an angry whirlwind with Beyonce's name on it!
The nation gasped in horror at Miley Cyrus on the VMAs in 2013, after which she took a mountain of abuse, and yet the world sycophantically "oohed" and "aahed" at a newly slim mother showing what she's got and leaving little to anyone's imagination. The colour of the lingerie may be entirely coincidental, but are our reactions affected by the skin colour of the performer in each case? Is it a case of some type of inverse bias and judgement? Do we somehow find it more acceptable from one star than the other, or is it that we make more allowances for someone who appears to do it "with class" as opposed to "like (white) trash"?
I don't think it makes much difference actually - prancing around in front of the world in your underwear, sticking your rear end up to that world and gyrating it to provoke a crowd reaction pretty much adds up to the same thing from each woman - there's no difference, apart from one being a wife and mom to a very young child; if that does indeed make any difference in today's new world. But it's simply the age old adage - sex sells, people!
Social media and its use as a marketing tool has revolutionised the way business gets done in various industries, but perhaps none so pervasively as in the entertainment industry. One reason for this is because it not only allows the "product" (i.e. the star) 24/7 access to the "target" (i.e. audience/fans), but more importantly it provides the target 24/7 access to news/commentary about the product, including allowing the target into the actual conversation.
Speaking of Miley Cyrus, it is a marketer's wet dream that her VMA twerking episode caused a feeding frenzy on Twitter - she broke all records, and at her peak hit an astounding high note of over 300,000 tweets per minute. Now can you imagine trying to launch a new product or even doing follow-on marketing of an existing product, and getting almost a third of a million people globally, all talking about it simultaneously during even one minute of a typical 1440 minute day?! It's pure marketing orgasm, people!
Which brings me to my main point in this story. As much as we all reel in horror at the newly fashionable phenomenon of good-kid-gone-bad young star, we somehow all end up talking about it - right? While I will admit that the antics of the female stereotype of this new breed, a certain LiLo, is not a marketer's wet dream (well, she may still be but not in terms of sales ;) because unquestionably she hurt her career with all of her run-ins with the law.
Actors are not quite equal to musicians when it comes to being troubled wild child types because of differences in corporate culture in each industry. Musicians do their best work (writing) on their own, at home, even on their back in bed, but an actor needs to be on set and ready to work during the entire shooting of a movie, and needs to be insurable by the production company. On a big budget film, even a one day delay due to an out-of-commission actor can cost as much as $250,000 to the studio. Insurance for a troubled star the likes of LiLo (or a Robert Downey Jr. during his troubles) can cost as much as $1M and cause a ton of administrative bother for the producers. The key question in the face of a huge talent pool - why bother?
Musicians however are individual talents of (often) their own making, and apart from when out on tour, they belong to no one. They create their own art, are known for that art, and are the sole performers of that art. Actors merely learn their lines, imitate whoever they are paid to imitate, and are almost entirely replaceable. Even out on tour, musicians often get up to a variety of high jinks which is deemed par for the course, totally acceptable, or even potentially encouraged by marketing/record company types.
In today's world, bad behaviour is perhaps the greatest way of remaining in the public eye particularly for a fading star such as a Britney (notwithstanding her more recent return to business) or a LiLo. Of course, one is left to wonder if the star in question has worked this out for themselves, or is it subliminally implanted in their brain by a Machiavellian marketing maven, or both? In other words, have we come far enough that young stars in particular now are having the last laugh at the media, by using their "troubles" to great financial advantage?
If you are going to tell me that Beyonce did not wince for more than one reason following the Miley twerking escapade, then it will fall on deaf ears, I'm afraid. I am sure she may have had quite clear opinions on Miley's performance, naturally, but I bet the eyebrows were raised much more by the avalanche of free publicity that slid off the mountain afterwards. She isn't known for being publicity-shy, and she is known for wanting to be on our screens 24/7 - whether it be music, film, TV commercials, fashion shows, almost any photo opp (on a good day) or even gossip.
"That's it's JZ! I ain't gonna let no lil white girl show the world her bum as if she's some mama from the 'hood; who does she think she is, fool?"
"Uh huh, it's no big deal, woman!"
"What?! Who you talkin' to, boo? Hey J, I'm Bey! Her twerkin' her way to my kinda attention up there, and makin' a berk of Robin Thicke at the same time. No, wait, make that thick Robin!"
"Haha! Don't get yourself all irradiated, girl. It's just Miley, she ain't you, she gotta do that to get some attention off the Queen of Pop. She don't get enough of her own, so she tryin' to steal some of yours, girl!"
"Uh huhhhh?"
"Yea-ahhh! She lil milk bar Miley, she mizz Dizney, she ain't no Queen Bizney! Yo! Magna Carta, baby!"
"Is you tryin' to wind me up, daddy-o? No one steals publicity from me, for free, capiche?! This changes everythin' big boy - get ready - we twerkin' at the Grammys!
"We whatttt?!"
"Hell, yeah! I gonna show that lil girl how a real woman do it!"
"You go, girl!"
"Uh huh. And don't go givin' me none of that Magna Carta hocus pocus, the closest you got to Magna Carta last night was more like a Magna Farta, child. You gotta lay off 'em refried beans, J!"
Perhaps it would not have gone quite like that, but you see my point, right? Any of these publicity-hugging attention-seeking money-hoarding types seeing Miley up there strutting it and cashing in on the response were bound to respond in the time-honoured fashion in entertainment - copy it. Clone it. Better still, better it. Bad behaviour is the new deep, and let's see how deep we can go! The only problem being that some then end up going sufficiently deep that they can't just shimmer up to the surface again, because the bends will kick in, so they have to stay down longer than they intended.
Which brings me to the best and most recent example of bad behaviour and the young megastar - we are of course referring to the Biebs. Can you beliebe what is going on these days? It's almost unbeliebable! He just can't seem to hold it together right now, and if you believe all the hype, he is heading down the vortex and spiralling out of control with no regard for his image or career. The cynical are already claiming that it's the beginning of the end, and on a bad day it might seem to hold true. His second arrest (today) in one week sort of says it all, sadly.
Quite why everyone is so shocked and/or upset with the Biebs is probably just another case of a Disney-type child star who was adored by millions of children (and their moms!) before he ever needed a razor blade (does he, today?!) suddenly and sadly, well, growing up. We like our child stars to remain young and innocent, primarily because a lot of the kids loving them still are, and it's a bitter pill to swallow to see the Biebs running around town with his jeans hanging off, underwear pulled up for all to see, and run-ins with the law over speeding in extravagant race cars, and then worse, being caught inebriated at the same time - with an admitted mix of three different classes of intoxicant in his system.
Let's get one thing straight - yes, there is a degree of responsibility that comes with millions of kids buying all of your merchandise and thereby making you rich beyond their wildest dreams while you are still a teenager. But - does that mean your life belongs to them and you must consider them before any move you make? Well, no, but get ready for one severe backlash if you suddenly turn out to be a very different person from the one plastered all over the world by your marketing team.
It is a lot of weight for a young star to carry and it seems almost universal (LiLo, ol' Britney, Miley, the Biebs etc.) that former child stars rebel against their childish selves when the hormones kick in and they want to be taken more seriously either as artists or as individuals, or both. Eventually some of the darker side shows itself, and the media are there with a desert-dry sponge ready to mop it all up and then drip it back out onto the world's stage for all to see. You know, growing up can be very hard for any teenager, but having to do it publicly with every single bad choice replayed daily sure can hurt someone, and probably haunt them at night.
For all our knee jerk reactions that it's a disgrace, look how much money he/she has, and all the fans that are devastated by their hero taking drugs and being arrested and so on, well, how many of us would truly want to be in their shoes and facing adolescence in a fishbowl with almost 50 million followers on Twitter alone?! When we did something wrong as kids, all we wanted to do was shrink up into a ball and hide from everyone, remember? And everyone was like maybe 10 people for us! Being followed around everywhere and provoked into reactions that are later regretted doesn't help either. It's too much worship and associated responsibility for any youngster, methinks.
I am not taking the Biebs side, I am simply looking at both sides. He made his choices and followed his dreams, and unlike most he already realised those dreams, even if on a bad day they more closely resemble nightmares. But they sure are nightmares primarily of his own making, and if he now wants to act out and be seen to be all grown up, well with that comes consequences and being held accountable. But don't forget a point I made in one of my Morrissey blogs about the media-savvy young stars who get into just enough trouble to ensure high visibility but never enough to stop the party.
The Biebs seems to be on one of those rolls, given the various incidents he's been involved in of late, often involving partying and fast cars. Most recently there has been much talk of interventions and the like, with the flying in of mentor Usher and manager Scooter Braun to Panama seen as a sure sign they were gonna drag him out in the night to a waiting limo to be ushered (sorry!) directly off to rehab. Apparently not.
It says something that Bieber's uber-successful manager is barely over 30 himself, and it seems totally unbeliebable even today, that the Biebs only entered the planet in 1994 - so pervasive has his young existence been. But has anyone wondered if a great deal of his recent "crisis" is manufactured bad behaviour? A previously nice guy teen heartthrob who is not only growing tired of being an angel, but who is wondering who he wants to be, as an artist, by the time he is say, 25? Serious worries for your typical 19-year-old been-there-done-that megastar! Additionally, management/marketing may even be manipulating the situation, because the more the world is talking about the Biebs, the more the cash registers are ringing.
My overall take on it? You only have to look at the Biebs today to see either a young Eminem, or a wannabe hip black rap legend, and we'll choose a 50 Cent as one example. The Biebs struts around in chains, with his jeans hanging off his thighs, branded underwear at his waist, the requisite tattoos on his body, plus a healthy dose of swagger, fast cars, intoxicants and now even some arrests thrown into the mix. He is getting ready to ditch the sugary sweet pop persona and wants to be a credible pseudo-bad boy rap/hip hop type of cool dude superstar.
The one missing part of that equation (until now) has been the credibility factor i.e. run-ins with the law - which almost every bad boy needs to have on his CV to be taken seriously. It seems to me that the Biebs is merely beefing up that CV (hopefully he has limits on how far he intends to go) and establishing his new self as more typical of a big city rebel teenager than his child star persona will allow. It could be quite calculated indeed, and maybe he's looking further forward than his loyal fans want or need him to; not least because he has been a rare example of someone straight (in the personality sense of the word!) making it big, and staying straight. An extremely rare case and yet an extremely refreshing one.
Hence the pressure, and hence the public response to his apparent adolescence-in-public shenanigans of late. The big question of course is whether his gazillions of loyal fans (almost all of whom remain children today, legally) will remain with him, grow into adults with him, and instead of rejecting their teen idols as most do when they need to appear "cool" themselves, be able to transcend Bieber's transition into an entirely different style and musical genre; he wants to be an adult superstar and not an ex-teen heartthrob.
It could end up being a very smart move for someone who may have hit his own end-of-the-road or crossroads with the entire phenomenon known as "Justin Bieber". He will surely lose some people, but may build a more varied audience further down the line. On the other hand, he may be gambling with the affections of a massive audience who have heretofore been very faithful to him, and this new bad boy could be taken as a slap in the face to those who put him where he is today, and they might walk.
It's a big gamble, and who knows which way the pendulum will swing. If I am wrong about all of this, and he really is spinning out of control in a way that has not been calculated in advance by his management, well then we are probably watching a slow motion trainwreck-in-the-making with an ending that is all too inevitable. You know, he's still only a teenager and the one thing that seems to be a lot less present these days is a very important factor still, or should be - his mom. She seems to have evaporated from his support system, and right now it seems that he could use being sat down at the kitchen table and given the kind of talk that only a mom can do!
You know, my teenage days are a long, long way behind me, and yet my mom expects me to call her at least twice a week to tell her what I am up to and what's going on in my life! It doesn't matter what age you are, as a boy, your mom will always be your mom and she always knows best, even if we pretend to disagree. It keeps us grounded. No matter what age you are, when your mom gets you onto the scales to check your weight and make sure you are eating enough, well, that's your mom. On that note, I am due on the scales in a couple of weeks so I am off now to eat some prime rib and a mountain of roast potatoes! - Kevin Mc ;)
Which brings me to my main point in this story. As much as we all reel in horror at the newly fashionable phenomenon of good-kid-gone-bad young star, we somehow all end up talking about it - right? While I will admit that the antics of the female stereotype of this new breed, a certain LiLo, is not a marketer's wet dream (well, she may still be but not in terms of sales ;) because unquestionably she hurt her career with all of her run-ins with the law.
Actors are not quite equal to musicians when it comes to being troubled wild child types because of differences in corporate culture in each industry. Musicians do their best work (writing) on their own, at home, even on their back in bed, but an actor needs to be on set and ready to work during the entire shooting of a movie, and needs to be insurable by the production company. On a big budget film, even a one day delay due to an out-of-commission actor can cost as much as $250,000 to the studio. Insurance for a troubled star the likes of LiLo (or a Robert Downey Jr. during his troubles) can cost as much as $1M and cause a ton of administrative bother for the producers. The key question in the face of a huge talent pool - why bother?
Musicians however are individual talents of (often) their own making, and apart from when out on tour, they belong to no one. They create their own art, are known for that art, and are the sole performers of that art. Actors merely learn their lines, imitate whoever they are paid to imitate, and are almost entirely replaceable. Even out on tour, musicians often get up to a variety of high jinks which is deemed par for the course, totally acceptable, or even potentially encouraged by marketing/record company types.
In today's world, bad behaviour is perhaps the greatest way of remaining in the public eye particularly for a fading star such as a Britney (notwithstanding her more recent return to business) or a LiLo. Of course, one is left to wonder if the star in question has worked this out for themselves, or is it subliminally implanted in their brain by a Machiavellian marketing maven, or both? In other words, have we come far enough that young stars in particular now are having the last laugh at the media, by using their "troubles" to great financial advantage?
If you are going to tell me that Beyonce did not wince for more than one reason following the Miley twerking escapade, then it will fall on deaf ears, I'm afraid. I am sure she may have had quite clear opinions on Miley's performance, naturally, but I bet the eyebrows were raised much more by the avalanche of free publicity that slid off the mountain afterwards. She isn't known for being publicity-shy, and she is known for wanting to be on our screens 24/7 - whether it be music, film, TV commercials, fashion shows, almost any photo opp (on a good day) or even gossip.
"That's it's JZ! I ain't gonna let no lil white girl show the world her bum as if she's some mama from the 'hood; who does she think she is, fool?"
"Uh huh, it's no big deal, woman!"
"What?! Who you talkin' to, boo? Hey J, I'm Bey! Her twerkin' her way to my kinda attention up there, and makin' a berk of Robin Thicke at the same time. No, wait, make that thick Robin!"
"Haha! Don't get yourself all irradiated, girl. It's just Miley, she ain't you, she gotta do that to get some attention off the Queen of Pop. She don't get enough of her own, so she tryin' to steal some of yours, girl!"
"Uh huhhhh?"
"Yea-ahhh! She lil milk bar Miley, she mizz Dizney, she ain't no Queen Bizney! Yo! Magna Carta, baby!"
"Is you tryin' to wind me up, daddy-o? No one steals publicity from me, for free, capiche?! This changes everythin' big boy - get ready - we twerkin' at the Grammys!
"We whatttt?!"
"Hell, yeah! I gonna show that lil girl how a real woman do it!"
"You go, girl!"
"Uh huh. And don't go givin' me none of that Magna Carta hocus pocus, the closest you got to Magna Carta last night was more like a Magna Farta, child. You gotta lay off 'em refried beans, J!"
Perhaps it would not have gone quite like that, but you see my point, right? Any of these publicity-hugging attention-seeking money-hoarding types seeing Miley up there strutting it and cashing in on the response were bound to respond in the time-honoured fashion in entertainment - copy it. Clone it. Better still, better it. Bad behaviour is the new deep, and let's see how deep we can go! The only problem being that some then end up going sufficiently deep that they can't just shimmer up to the surface again, because the bends will kick in, so they have to stay down longer than they intended.
Which brings me to the best and most recent example of bad behaviour and the young megastar - we are of course referring to the Biebs. Can you beliebe what is going on these days? It's almost unbeliebable! He just can't seem to hold it together right now, and if you believe all the hype, he is heading down the vortex and spiralling out of control with no regard for his image or career. The cynical are already claiming that it's the beginning of the end, and on a bad day it might seem to hold true. His second arrest (today) in one week sort of says it all, sadly.
Quite why everyone is so shocked and/or upset with the Biebs is probably just another case of a Disney-type child star who was adored by millions of children (and their moms!) before he ever needed a razor blade (does he, today?!) suddenly and sadly, well, growing up. We like our child stars to remain young and innocent, primarily because a lot of the kids loving them still are, and it's a bitter pill to swallow to see the Biebs running around town with his jeans hanging off, underwear pulled up for all to see, and run-ins with the law over speeding in extravagant race cars, and then worse, being caught inebriated at the same time - with an admitted mix of three different classes of intoxicant in his system.
Let's get one thing straight - yes, there is a degree of responsibility that comes with millions of kids buying all of your merchandise and thereby making you rich beyond their wildest dreams while you are still a teenager. But - does that mean your life belongs to them and you must consider them before any move you make? Well, no, but get ready for one severe backlash if you suddenly turn out to be a very different person from the one plastered all over the world by your marketing team.
It is a lot of weight for a young star to carry and it seems almost universal (LiLo, ol' Britney, Miley, the Biebs etc.) that former child stars rebel against their childish selves when the hormones kick in and they want to be taken more seriously either as artists or as individuals, or both. Eventually some of the darker side shows itself, and the media are there with a desert-dry sponge ready to mop it all up and then drip it back out onto the world's stage for all to see. You know, growing up can be very hard for any teenager, but having to do it publicly with every single bad choice replayed daily sure can hurt someone, and probably haunt them at night.
For all our knee jerk reactions that it's a disgrace, look how much money he/she has, and all the fans that are devastated by their hero taking drugs and being arrested and so on, well, how many of us would truly want to be in their shoes and facing adolescence in a fishbowl with almost 50 million followers on Twitter alone?! When we did something wrong as kids, all we wanted to do was shrink up into a ball and hide from everyone, remember? And everyone was like maybe 10 people for us! Being followed around everywhere and provoked into reactions that are later regretted doesn't help either. It's too much worship and associated responsibility for any youngster, methinks.
I am not taking the Biebs side, I am simply looking at both sides. He made his choices and followed his dreams, and unlike most he already realised those dreams, even if on a bad day they more closely resemble nightmares. But they sure are nightmares primarily of his own making, and if he now wants to act out and be seen to be all grown up, well with that comes consequences and being held accountable. But don't forget a point I made in one of my Morrissey blogs about the media-savvy young stars who get into just enough trouble to ensure high visibility but never enough to stop the party.
The Biebs seems to be on one of those rolls, given the various incidents he's been involved in of late, often involving partying and fast cars. Most recently there has been much talk of interventions and the like, with the flying in of mentor Usher and manager Scooter Braun to Panama seen as a sure sign they were gonna drag him out in the night to a waiting limo to be ushered (sorry!) directly off to rehab. Apparently not.
It says something that Bieber's uber-successful manager is barely over 30 himself, and it seems totally unbeliebable even today, that the Biebs only entered the planet in 1994 - so pervasive has his young existence been. But has anyone wondered if a great deal of his recent "crisis" is manufactured bad behaviour? A previously nice guy teen heartthrob who is not only growing tired of being an angel, but who is wondering who he wants to be, as an artist, by the time he is say, 25? Serious worries for your typical 19-year-old been-there-done-that megastar! Additionally, management/marketing may even be manipulating the situation, because the more the world is talking about the Biebs, the more the cash registers are ringing.
My overall take on it? You only have to look at the Biebs today to see either a young Eminem, or a wannabe hip black rap legend, and we'll choose a 50 Cent as one example. The Biebs struts around in chains, with his jeans hanging off his thighs, branded underwear at his waist, the requisite tattoos on his body, plus a healthy dose of swagger, fast cars, intoxicants and now even some arrests thrown into the mix. He is getting ready to ditch the sugary sweet pop persona and wants to be a credible pseudo-bad boy rap/hip hop type of cool dude superstar.
The one missing part of that equation (until now) has been the credibility factor i.e. run-ins with the law - which almost every bad boy needs to have on his CV to be taken seriously. It seems to me that the Biebs is merely beefing up that CV (hopefully he has limits on how far he intends to go) and establishing his new self as more typical of a big city rebel teenager than his child star persona will allow. It could be quite calculated indeed, and maybe he's looking further forward than his loyal fans want or need him to; not least because he has been a rare example of someone straight (in the personality sense of the word!) making it big, and staying straight. An extremely rare case and yet an extremely refreshing one.
Hence the pressure, and hence the public response to his apparent adolescence-in-public shenanigans of late. The big question of course is whether his gazillions of loyal fans (almost all of whom remain children today, legally) will remain with him, grow into adults with him, and instead of rejecting their teen idols as most do when they need to appear "cool" themselves, be able to transcend Bieber's transition into an entirely different style and musical genre; he wants to be an adult superstar and not an ex-teen heartthrob.
It could end up being a very smart move for someone who may have hit his own end-of-the-road or crossroads with the entire phenomenon known as "Justin Bieber". He will surely lose some people, but may build a more varied audience further down the line. On the other hand, he may be gambling with the affections of a massive audience who have heretofore been very faithful to him, and this new bad boy could be taken as a slap in the face to those who put him where he is today, and they might walk.
It's a big gamble, and who knows which way the pendulum will swing. If I am wrong about all of this, and he really is spinning out of control in a way that has not been calculated in advance by his management, well then we are probably watching a slow motion trainwreck-in-the-making with an ending that is all too inevitable. You know, he's still only a teenager and the one thing that seems to be a lot less present these days is a very important factor still, or should be - his mom. She seems to have evaporated from his support system, and right now it seems that he could use being sat down at the kitchen table and given the kind of talk that only a mom can do!
You know, my teenage days are a long, long way behind me, and yet my mom expects me to call her at least twice a week to tell her what I am up to and what's going on in my life! It doesn't matter what age you are, as a boy, your mom will always be your mom and she always knows best, even if we pretend to disagree. It keeps us grounded. No matter what age you are, when your mom gets you onto the scales to check your weight and make sure you are eating enough, well, that's your mom. On that note, I am due on the scales in a couple of weeks so I am off now to eat some prime rib and a mountain of roast potatoes! - Kevin Mc ;)