Among the wave of internet companies and social media outlets that have arrived onto the scene in recent times, LinkedIn has enjoyed a fairly privileged status given that it strictly had a lot more to do with careers and job hunting/status than the others. The new social media for the employment business, if you will. It wasn't just for fun, this is my career, people!
Grab a coffee my dears, this is likely to be a lengthy one! ;)
LinkedIn was serious business mostly for employees initially, not least because employers were way behind on anything social media, and initially, old school executives balked at the idea of using the internet to either advertise a job never mind actually hunt/screen candidates there. It was all so public, somehow. Especially for activities that companies still often prefer to keep private.
All that changed with the pervasion (you might call it "invasion") of social media into business in general, with old school, old fashioned marketers squeezed out by the brave new breed of at least semi-trained internet savvy professionals. I use the term "semi-trained" purposefully, because there are still a lot of people out there who, because they can set up a Facebook page, and can bleat all day on Twitter, feel that they are hip and are even social media guru-mentors. Uh-huh. The dreaded lesser-spotted social media web crawling beetle-like species!
Anyway, now LinkedIn has become all grown-up - employers, headhunters and job-seekers alike all co-exist happily (really?!) under one virtual roof, and Linked even went public a while back. Like Facebook, the valuation was either "rich" (if one is being kind) or "ridiculous" (if one is being real) with their market cap being somewhere around $8-9B. I find it to be staggeringly optimistic, not least as that number represents at least 20X their revenues for 2011, for example. I don't see anywhere near that kind of valuation. But you can't blame 'em for riding the wave, right?
One of the earliest mistakes various levels of people made was linking (for want of another word!) all of their social media accounts, so everything they spouted on Twits or FB would also appear on their professional Linked page. While this may have been fine for a senior executive (read, "older") who only ever used social media for his company's work, it was not fine for almost all employees, especially the dumb ones.
Quite why anyone would think that it was fine to have their Friday night FB wet T-shirt pics or drinking party Twitpix and Twits emissions couriered over to their LinkedIn accounts, even on a weekend, is beyond me. Ne'er the twain should meet! It was and is a total myth that everything should be "linked"and "synced" between personal and professional lives, at least for the over twenties. I detest the viral disclaimer that the sheep put on their Twits descriptions today also: "opinions are my own" or "comments are mine, and do not reflect those of my employer"or whatever.
It comes across as rather arrogant to me, as if you regularly spout great opinions and commentary on a whole slew of hot topics, being read by thousands, and you just know it will get back to your employer. As I said in a blog last year, Twits is really set up to promote the star system, and on Twits, everyone is their own little star! But the salient point is rather, if you want to distance yourself from your employer then why do you insist on having them as part of your Twits descriptor?!
It's really very simple, kids. If you want to look so hip and cool, and blast back to your gals about a party suggestion "f**k yeah, count me in, biatchh!", then you should probably get your employers name off your Twitter profile. Even then, it does not prevent said employer from scanning your social media activity and raising an eyebrow. But at least you ain't "linked"and "synced". Conversely, if in order to appear professionally cool, you want to have your employer's way cooler brand on your Twits descriptor, then accept the price for doing so, and keep it aligned with their brand, not yours. Make a choice, kids, because you cannot easily do both.
So, frankly, LinkedIn should have nothing to do with employees FB and Twits accounts, in most cases. However, in order to keep up with the others, LinkedIn has encouraged thought leaders (and now anyone who thinks they have something relevant to say) to promote themselves on the site, and share their blogs and emissions on LinkedIn as well as on all the other sites they already spout on. I find it redundant, personally, in all but the most rare of examples. LinkedIn was not meant to be about reading so-and-so's blog post - I have his blog for that! I don't need to read so-and-so spouting about his brand strategy on Linked, as I can see it on their website and FB page and blog. LinkedIn was for the job seeker, the employee, and the employer.
Lines are getting too blurry again, and LinkedIn has started to get a bit too "social media" and a lot less functional as a professional career and skills presentation site. But frankly, it has already become dysfunctional and abused, to the point where someone's number of connections is almost meaningless to anyone seriously looking for quality individuals. Just like their kids' Twits and FB pages, the aging, graying executives have suddenly tuned in and turned on to LinkedIn and have started their abuse (based on their seniority) of the "connections" system. Something which has caused many of us to simultaneously "drop out".
There are essentially four main species on LinkedIn: your real life friends (who in many cases might not be appropriate for this particular site); people who you (have) work(ed) with (who therefore are truly colleagues, but may/may not be actual "friends"); people who know someone on your contact list and can therefore scan you as a new "recruit" (also known as the "scavengers"); and last, but by all means least, the headhunters.
For sure, LinkedIn is no real place for real friends, unless they work in the same functional area as you do, and we have FB and Twits berths for them. People one works/has worked with are truly eligible and even if they are not our biggest fans, or we theirs, they fit into the deal. We have worked together and we can apparently support the credentials of the other. That works. Notwithstanding the fact that someone that has been adversarial in the workplace is probably a spy, and/or may even copy/clone your unique style. But what can you do? Anyone watching reasonably closely gets to see who is the organ grinder, and who is the monkey. And the truly original will always stand out and stand above the copycats, who have to look away from the mirror that stares back disappointed at them and embarrassed by the image it is reflecting.
The scavengers are the bottom feeders that are ruining the site. The second you make a new connection, following a meeting or conference, and all of their contacts see you are newly added, the shameless among them arrogantly send you an invite to connect, even when you have no idea who they are. Maybe at best, you sort of vaguely know who who they are, but never had to deal with them. LinkedIn used to encourage this behavior just like FB used to encourage sharing your private information with anyone who wanted it, but they have changed their tone somewhat. Now when you ignore/delete an invite, something which I find really interesting is that there is a pop-up which classifies the reason for so doing as "I don't know this person". Wow! So therefore, we are not supposed to be inviting connections or accepting invites from people we don't know and never met?! Now there's a new concept!
It actually has become one small step up from spam. After making a new connection recently, with someone I do know, I received an invite from a senior colleague of that person with a truly ridiculous (if not downright nauseating) supposedly "personal" yet generic invite that read "I want to connect with you on LinkedIn, and look forward to meeting you again!"- this, from someone who I never met? I find that particularly insulting, and I don't care who you are, you are not joining my little club. Even if it's the Queen of Sheba, if I see that you write me a personal sounding note that is clearly generic (or worse the standard pre-programmed Linked invite) then my response will be equally generic - delete. It's abuse. Or as bad as those who prepare a generic cover letter (rapidly becoming a thing of the past) for a job application, directed at no particular employer in particular. It's terrfically insulting! But it's assumed on Linked that people are so desperate to be known, to be loved, to be "connected", that they will add numbers to another's bigger pile, in the vain hope of getting there themselves or getting that new job.
The other main form of scavenger is often, but not exclusively, grey-haired aging types who had a three line LinkedIn "profile" with no photo, for a decade, and who suddenly become active out of the blue. After total resistance and downright refusal to change, they suddenly realized it's not that complicated and even kinda fun to swarm around vacuuming up all the names you stormed through over the years. All to go from zero-to-ten connections, to get to the revered 500+ category inside a month or two. I love spending my afternoons now just hoovering up names from the contact lists of others! How magnificent!
I came across another sub-type of this species recently, and it proves my point entirely. An aging, grey-haired specimen who has done rather well for him/herself, but due to age, sloth and resistance to change had nothing but the vaguest of LinkedIn "profiles". I had been physically in touch in previous months regarding a new venture and he/she was supposed to get back to me, and while hearing nothing did receive an invite to connect on LinkedIn a few months later. It made sense, so I did so. Why not allow someone I have worked with in to the game, and look supportive, especially as they may be considering me for a position?
But then followed the silence. Coupled with the vacuuming up and addition of many of my connections to their profile, and the numbers kept piling up. I even predicted to a real colleague/friend, that they must be on the hunt for a big job and felt forced to climb the ladder, fast. This is exactly what happened, after they reached 500+ connections, and a year later, I have not heard a single word from them. It is using, abusing and misusing of what LinkedIn is supposed to be about, and I refuse to play that game for anyone, anymore. No matter who they are! The idea that's it's all about one big happy well-connected family has become a joke. It's more selfish than ever before. It's all about the me-myself-I - nothing more.
One needs to value one's own self. As opposed to virtually masturbating oneself, by the meaningless vacuuming up of people who one doesn't know, doesn't care for, will never help and probably will never even meet, all to make one look hot, FB style, because you have bigger numbers than them, or your peers. It's high school FB stuff for supposed grown-ups. One needs to refuse to be a scavenger and to deny these scavengers access to one's page, and moreover, or particularly, access to one's real colleagues. They only want you for what you can give them - never the other way around. It's insulting and demeaning.
"Ask not what your connections can do for you, but ask what you can do for your connections!"
Hold yourself in higher esteem. Don''t be yet another social media sheep. Following the (misguided) herd. Be yourself, be proud of who you are, and value your contact list highly. It is your professional currency. It should never be given away easily, not least to some wannabe socioprofessional climber, or even to a more senior person who almost wants to intimidate you into allowing them access to your full profile and list. The "smart" thinking is: "well, they are quite powerful, so I got no choice, right?"
Wrong. One always has a choice. I love to buck the trend and refuse invitations from scavengers. You increase your value by so doing, in many ways. Sure, it may take longer for you to reach some magic number that fits you, but trust me, the really smart people know what "500+ connections" usually means. That is, that it's usually meaningless. It's completely image over content. But isn't that what LinkedIn has become, right now? More BS about how "great" you are, and how "popular" you also are, because of how many "friends" you appear to have?! It aligned with the FB model, which was a serious error.
It's just the kids' FB page for grown-ups, without the bullying and scratching. Theoretically. Those of you with individuality, personality, uniqueness and talent should invest for the long term, and create a LinkedIn profile and list that has real value and meaning; one that will carry you a lot further in your professional life than the copycat wannabe guru scavengers and their massive six month old profiles. Don't worry about them, they are old, or total wannabes, or both!
As for headhunters, well, apart from the very best, they are the ultimate bottom feeders. As long as you are in the running for the job, they love you. The second you drop out (meaning you are kicked out) of the race, you are dropped, unceremoniously. But at least they are honest about it! It's still better than those who you consider(ed) to be real friends/colleagues, who you heard nothing from for perhaps years, during a downswing in your career, but who suddenly reappear full of renewed interest in you - when? Well, after you get a brand new shiny job and you might be of some use to them, now - that's when! These are the lowest form of the species because they come with two faces, one when you are clearly of no use to them, and another when they suddenly might need you, or want to (ab)use you.
It's actually a sickness. A virus that spreads rapidly among the weak, the sheep, the social media crawling wannabes, and often, even among your so-called friends and colleagues. The ones who cling to you when you are a success are rarely your real deal. Do yourself proud, don't be afraid to stand alone, stay above the noise and the mess and the fury, and remain firm in the belief that you will ultimately look stronger than the masses for refusing to follow, as they all do. Having the courage to say "no" has somehow become devalued, having the class to remain somewhat "private" has been made to seem almost weird, and having the smarts to dictate the use of and how you value the exclusiveness of your online presence is deemed egotistic when it doesn't follow their "rules".
It's laughable! Believe me, one sleeps much better at night for neither being a copycat nor a sheep. The days of the individual are not behind us, and irrespective of the invasiveness of social media (and that now includes LinkedIn in a big way), staying true to oneself is often the best medicine in this selfish, abusive, totally public online life we feel pressured into joining. We are free to decide, and one can have it all.
So by all means LinkIn, but turn off a lot of the public aspects of your online identity that you do not wish to share with the public, and be totally prepared to tune out all the noise and all the pressure/abuse that the sheep foist onto you. When it came to LSD, the mantra was tune in, turn on and drop out, but when it comes to LinkedIn, I say LinkIn, turn off and tune out!
Guess what? I just got a brand new shiny job myself while refusing to play the traditional game, or in my opinion, by playing it better, and smarter, and that's proof positive that it still does work! So let's hear it for the individual, who will never become one of the sheep that the marketers dream we all can be. In fact, aren't sheep supposed to be more useful to send us off into dreamland? For sure, by the time you have counted even a fraction of them, you are already off in la-la land! ;) Kevin Mc